Blue Ocean Strategy

Blue Ocean Strategy
How to Create Uncontested Market Space and Make the Competition Irrelevant
Pengarang : W. Chan Kim & Ren�e Mauborgne
Penerbit : Harvard Business School Press Boston, Massachusetts

CREATING B LUE OCEANS is not a static achievement but a dynamic process. Once a company creates a blue ocean and its powerful performance consequences are known, sooner or later imitators appear on the horizon. The question is, How soon or late will they come? Put differently, how easy or difficult is blue ocean strategy to imitate?
As the company and its early imitators succeed and expand the blue ocean, more companies eventually jump in. This raises a related question: When should a company reach out to create another blue ocean? In this concluding chapter, we address the issues of the sustainability and renewal of blue ocean strategy.

Table Of Contents :
Preface
Acknowledgments
Part One: Blue Ocean Strategy
1 Creating Blue Oceans
2 Analytical Tools and Frameworks

Part Two: Formulating Blue Ocean Strategy
3 Reconstruct Market Boundaries
4 Focus on the Big Picture, Not the Numbers
5 Reach Beyond Existing Demand
6 Get the Strategic Sequence Right

Part Three: Executing Blue Ocean Strategy
7 Overcome Key Organizational Hurdles
8 Build Execution into Strategy
9 Conclusion: The Sustainability and Renewal of Blue Ocean Strategy
Appendix A
Appendix B
Appendix C
Notes
Bibliography
Index
About the Authors

Download